1. Industry and
Marketplace
a.
The Industry
The San Diego Zoo is
very well known for their many animals that they have. They provide many
natural habitats for the animals that they have saved. The zoo also does many
things to try to save the endangered animals and they sometimes are able to
give the animals mates for them.
The main type of
industry for the San Diego Zoo is the tourism aspect. According to
www.sandiego.org the zoo has about 34 million visitors each year that spend
$9.2 billion annually. (San Diego Tourism Industry Research, n.d.)
With the many visitors every year, they have to have many employees to make the
experience unforgettable for their consumers, so that they will come back. They
employ over 173,000 people in the area (San
Diego Tourism Industry Research, n.d.) Giving many people in the local
area work.
**
(San Diego Tourism Industry Research, n.d.)
This
industry is expected to grow at a steady rate of the next few years. This
industry is expected to stay. The rate which they are growing and the things
that the zoo is doing is outstanding.
b. Definition of the Industry
An industry is one organization or a group of companies produces the same product. With the San Diego Zoo, this might be where they get the animals or their food. (Difference between Market and Industry, 2015)
c. Shape of the Industry
The industry is growing
as shown in the chart above. There is an attraction for the product. Millions
of people come to the zoo every year.
**
(Zoological Society of San Diego)
**(Sea
world Entertainment 2014 Annual Report)
When you compare the
San Diego zoo to one of their competition such as Sea World, you can see that
there is a lot of room for the company to grow. If their competition can bring
in more than they do, it is very possible that they can continue to grow over
the next ten years.
d. Development of the Industry
The zoos of today look nothing like
the zoos of the past. With most zoos starting to look at conservation and the
protection of wildlife more seriously, the need for creating as natural of a
habitat for animals as possible has changed the zoo industry. Zoos today combine technology along with
increased vegetation and have a focus on education for visitors. According to
research done by students for the European tourism futures institute (ETFI), in
the 21st century, exhibit design continues to develop as zoos seek to better
fulfill their objectives. The latest generation of exhibits combines
technology, new construction techniques and a variety of additional
interpretive media to create what has been referred to as an immersion
experience (institute, 2015). After research was conducted by ETFI the most
important thing for visitors were the animals. Visitors want access to animals,
but more importantly they want the well-being of the animals to be the primary
focus of the zoo. What visitors valued most of all were “happy looking animals”
in spacious natural surroundings (institute, 2015). This has all lead to a
conservation approach and developed into an educational experience. Today
visitors can watch animals on camera when they are not readily available to see
in their surroundings, watch animals on live web-cams from the zoo website,
observe studies of animal behavior, and get the chance to pet and feed animals
and gain an understanding on what they can do to help save endangered animals.
e. The Marketplace
According to the
American Zoo and Aquarium Association (AZA), there are over 10,000 zoos
worldwide. In the U.S. alone, the Department of Agriculture licenses 2,400
"animal exhibitors," of which 212 are members of the AZA, an
organization that requires high standards of animal care, science, and
conservation (Fravel, 2003). According to the association of zoo and aquariums,
zoos and aquariums have over 181 million annual visitors - more visitors than NFL,
NBA, NHL, and MLB annual attendance combined. Visitors are primarily women or
mothers who are in the age 25-35 and have a household income of $50,000 -
$75,000 and two out of three adults visits a zoo with a child and 50% of adults
visit an aquarium with a child.
f.
Current Condition of the Marketplace
The world around us is
changing fast. Species of wildlife are facing global extinction on a massive
scale. About 21% of the world's mammal species, about 12% of the bird species
and about 33% of all amphibian species are threatened with extinction. Zoo is
taking a holistic approach to wildlife conservation. While the Zoo has been
involved in helping save endangered species for decades, our goal today is
create a sustainable future for wildlife and for people around the world.
Ultimately, we need to help save the ecosystems on which animals and humans
depend (Zoo, 2015).
g. Changes in the
Marketplace
There are many changes
that are happening in zoos around the country. One of the major changes is
creating raceways that allow animals to walk around the zoo. These raceways may
connect animal enclosures together, expanding the areas open to species for
exploration and exercise. By creating these raceways, the animals are allowed
to have more space instead of just being trapped in one enclosure. The changes
also allow zoo visitors to see zoos as more dynamic institutions and less like
museums (Young, 2014). These changes are not cheap, but they are cheaper than
building new exhibits for the animals, yet provide a better experience for the
visitors and the animals. Let the link below give you a personal look at these
mesh raceways.
2. Competitive Situation
Direct Competitors
Orange County Zoo:
Located in Irvine Regional Park in Orange, CA. This zoo exhibits animals and
plants native to the southwestern United States.
Los Angeles Zoo &
Botanical Gardens: This 133 acre zoo is located in Los
Angeles, CA. The zoo is home to more than 1,100 mammals, birds, amphibians and
reptiles and 800 different plant species.
Santa Ana Zoo: Located
in Prentice Park in Santa Ana, CA. This zoo is 20-acre zoo focusing on the
animals and plants of Central and South America.
Living Desert Zoo &
Gardens: This zoo is located in Palm Desert, CA and
exhibits animals and plants from around the world.
Indirect Competitors
Aquarium of the
Pacific: This aquarium located in Long Beach, CA is
home to more than 11, 000 ocean animals, and representing nearly 500 species.
Knott’s Berry
Farm: Knott’s is a 160-acre amusement
park located in Buena Park, CA. They offer dozens of rides, shows, roller
coasters, and attractions.
Disneyland Park: Originally
Disneyland, is located in Anaheim, CA. Disneyland Park is Walt Disney’s original
theme park and is divided in 8 extravagantly themed lands.
LEGOLAND
California: This theme park is located 30 minutes
north of San Diego in Carlsbad, CA. It has more than 60 rides, shows and
attractions. This park is also home to SEA LIFE Aquarium and the world’s first
LEGOLAND Water Park.
References
(n.d.). Retrieved from San Diego Toursim Industry Reasearch:
www.sandiego.org/industry-research.aspx
Difference between Mareket and Industry. (2015, march 19). Retrieved from http://www.differencebetween.com/difference-between-market-and-vs-industry/
Fravel, L. (2003, November 13). Critics
Question Zoos' Commitment to Conservation. Retrieved from National
Geographic:http://news.nationalgeographic.com/news/2003/11/1113_031113_zoorole.html
institute, t. E. (2015, April 20). Next-Generation
Zoos. Retrieved from ETFI: http://www.etfi.eu/blog?blog_id=86890
Sea world Entertainment 2014 Annual Report. (n.d.). Retrieved from
http://s1.q4cdn.com/392447382/files/doc_financials/Annual%20Reports/2014-SEAS-Annual-Report.pdf
Young, R. (2014). Zoos
of the future break down the enclosure walls. Retrieved on November
22, 2015, from
website:http://www.scientificamerican.com/article/zoos-of-the-future-break-down-the-enclosure-walls/
Zoo, S. L. (2015, November 20). Why Zoos
Matter. Retrieved from Saint Louis
Zoo:http://www.stlzoo.org/about/whyzoosmatter/
Zoological Society of San Diego.
(n.d.). Retrieved from
http://zoo.sandiegozoo.org/sites/all/themes/zoostrap/downloads/financial-reports/SDZG2014FinancialStatement.pdf
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